Cindy Crawford's Web
Site is Model of Success
NEW YORK, Dec. 15 /PRNewswire/ -- Entertainment Drive announced
today that cindy.com, the official website for Cindy Crawford (http://www.cindy.com),
has topped 400,000 unique visitors and over 17 million hits in its first
month of operation, according to independent third party sources. Yahoo!
(Nasdaq: YHOO) Chat also reported that Cindy's online appearance for the
premiere of cindy.com generated more than 16,000 questions submitted
during the event. The cybercast was sponsored by Windows Media Player (Nasdaq:
MSFT) and the video broadcast was delivered by broadcast.com (Nasdaq:
BCST). The cindy.com site was recently selected as a Hot Site at USA
"The success of cindy.com is testament to
Cindy's enormous popularity around the world," said Michael Bolanos,
founder and CEO of Entertainment Drive LLC. "But the growth in traffic,
retention, and positive feedback we've seen so far tells us that the Web
site itself aptly reflects and portrays the incredible appeal of Cindy
According to the company, Cindy was
directly involved in virtually every aspect of the site design, from
choosing colors to reviewing copy to supplying photographs from her own
collection. The site features a continually updated free area for
guests, as well as a private area for Members with exclusive photos,
video and audio and community areas where questions can be submitted to
Cindy. Members receive an autographed photograph of Cindy, discounts on
special merchandise, and an original cindy.com CD ROM featuring
screensavers, games, video, software and special features.
In order to accommodate Cindy's international appeal,
portions of the site will be available in Japanese.
Cindy Crawford is one of the most
recognizable faces in the world, having appeared on over 400 magazine
covers throughout Europe and the United States. She conquered broadcast
journalism as host of MTV's "House of Style" for six years, hosted
several specials for the network, and also guest hosted for ABC and NBC.
Cindy kicked off an exclusive, three-year development and promotional
deal with ABC with a special entitled, "Sex with Cindy Crawford." She
has also produced several top selling fitness videos, and is well known
as an international spokesperson for Revlon and for her annual
calendars. Last year, Cindy entered into a work relationship
representing Omega watches worldwide.
An industry pioneer in connecting fans with entertainment news,
events and celebrities online, New York-based Entertainment Drive
(http://www.entertainmentdrive.com) started on CompuServe (NYSE: AOL) in
1994 and quickly emerged as one of the most popular offerings on the
service. For its innovative convergence of entertainment content and new
technology, Entertainment Drive was cited by the Smithsonian
Computerworld Awards, and is included in the Smithsonian Institution's
National Archive on Information Technology. Best known for its general
entertainment news and information sites, Entertainment Drive produced
Cindy Crawford's online debut in 1996 for the promotion of her book,
"Cindy Crawford's Basic Face."
From Gotham to Ginza:
New York's Entertainment Drive Online in Japan
2.5 Million on NIFTY SERVE Get eDrive in Japanese
NEW YORK, NY /PRNewswire/
-- Entertainment Drive LLC and NIFTY Corporation today announced the
expansion of its online offerings to include Entertainment Drive Station
(GO EDRIVE) on NIFTY SERVE, Japan's leading commercial online service.
Over 2.5 million members of NIFTY SERVE will have online access to the
best in American entertainment information direct from New York and
Hollywood, including news and gossip, production notes, publicity
photos, movie poster art and celebrity interviews. Entertainment Drive
(eDrive) has been CompuServe's leading entertainment information
provider since 1994, with Forum communities for movies, TV, soap opera
and home video. eDrive also showcases a website at http://www.eDrive.com.
The eDrive site on NIFTY SERVE will be entirely in Japanese, and will be
hosted from eDrive's New York City headquarters by Japanese sysops, a
first for NIFTY SERVE.
"Entertainment Drive was born with the idea that
new technology has the potential to bring the people of the world closer
together around common interests," explained Michael Bolanos, the
founder, president and CEO of Entertainment Drive LLC. "Entertainment
crosses global boundaries and helps unify people in positive, powerful
ways. We're delighted to work with NIFTY SERVE to broaden its services
in the important consumer and entertainment areas."
"We are very pleased to welcome Entertainment
Drive to NIFTY SERVE," said Tomoo Okada, President of NIFTY Corporation.
"eDrive is the first service to bring the world's greatest entertainers
to the Japanese online audience directly from New York and Hollywood.
This is very exciting for us and for our members."
Entertainment Drive Station on NIFTY SERVE is an
exciting location where fans correspond on message boards and in live
conference rooms, and download text, software, and multimedia files,
many of which have never before been available to the Japanese public.
Like over one million CompuServe members who use Entertainment Drive
regularly, NIFTY SERVE members can talk about their favorite shows and
stars, and even watch movie previews using the eDrive Movie Viewer, a
simple software program that allows the user to play a variety of media
files on their computer, including sounds, pictures and movie scenes.
"Entertainment Drive was one of the first to
envision the potential of online media for the entertainment industry,"
said Don Buckley, Senior Vice President of Theatrical Marketing and new
Media at Warner Bros. "eDrive was first to present Warner Bros. films
online and their presence in Japan will be cause for celebration among
movie fans." One of the earliest innovators in bringing the
entertainment industry online, Entertainment Drive was first to bring
stars such as Alec Baldwin, Matthew Broderick, John Carpenter, Tom
Hanks, Ron Howard, Mick Jagger, Spike Lee, Kurt Russell, Sylvester
Stallone and many others to fans via computer.
New York-based Entertainment Drive (eDrive)
premiered on CompuServe (Nasdaq: CSRV) in early 1994, and quickly became
one of the most successful content providers on the service. Dubbed "one
of the most popular supersites on CompuServe" in the June, 1997 issue of
Internet World magazine, the eDrive family of forums have registered
more than one million members, and continue to rank among CompuServe's
top ten attractions. The Entertainment Drive website, located at http://www.eDrive.com
, was named one of the "Top 100 Sites" in PC Magazine's 1997 "Best of
the Web" issue and recently won the coveted "Webby" award. eDrive.com is
also a Premier Active Channel on Microsoft (Nasdaq: MSFT) Internet
NIFTY Corporation is Japan's top online service
company with over 2.5 million members. It is a joint venture between
Fujitsu and Nissho Iwai and its service, NIFTY SERVE, is licensed from
CompuServe. NIFTY SERVE offers members a Japanese language-based
electronic mail system, an Internet connection, and access to Japanese
news wires and financial information, along with community feature areas
similar to CompuServe's Forums. Founded in 1935, Fujitsu Limited (TSE:
JFUJ) is an international leader in information technology,
telecommunications, semiconductors and other electronics devices. The
Fujitsu Group of over 400 technology, software and service companies
posted global revenues of more than $36 billion in the fiscal year ended
March 31, 1997. Journalists interested in discussing the changes in
Japanese online services are welcome to arrange an interview with eDrive
President and CEO Michael Bolanos.