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Cindy Crawford's Official Website Previews at cindy.com
NEW YORK, Oct. 21 -- Entertainment Drive announced today that previews have begun at http://www.cindy.com for what will be the official website of the world's most famous model. One of the top ten most requested celebrity names on Web search engines, the Cindy Crawford site is being built to accommodate massive traffic and is designed to appeal to Cindy's diverse constituency, featuring never-before-seen photographs, audio and video, travel diaries, fashion news, health and beauty information and more.
The preview site includes a special contest with personally autographed photos as prizes. Also available are electronic postcards to e-mail to friends, a signup page to join cindy.com's e-mail list, and a one-time only charter membership discount. The full cindy.com site, expected to launch in November with a live online chat with Cindy, will also offer screensavers and games, special merchandise, and an original Cindy CD ROM for cindy.com members. In order to accommodate Cindy's international appeal, portions of the site will be available in Japanese.
"I'll admit I was a bit reluctant about having a personal website," Cindy said, "but when I heard that over 100,000 listings came up on a search for my name, I realized I had to put something authentic out there. And while I really appreciate many of the fan sites, this is the real me."
"Cindy.com will be the ultimate site for the ultimate celebrity," said Michael Bolanos, president and CEO of Entertainment Drive. "As one of the most popular and marketable talents in the world, our plan is to optimize Cindy's Web presence for both advertisers and fans."
Cindy Crawford is one of the most recognizable faces in the world, having appeared on over 400 magazine covers throughout Europe and the United States. She conquered broadcast journalism as host of MTV's "House of Style" for six years, hosted several specials for the network, and also guest hosted for ABC and NBC. Cindy kicked off an exclusive, three-year development and promotional deal with ABC (NYSE: DIS) with a special entitled, "Sex with Cindy Crawford." She, has also produced several top selling fitness videos, and is well known as an international spokesperson for Revlon and for her annual calendars. Last year, Cindy entered into a work relationship representing Omega watches worldwide.
An industry pioneer in connecting fans with entertainment news, events and celebrities online, New York-based Entertainment Drive (http://www.entertainmentdrive.com) started on CompuServe (NYSE: AOL) in 1994 and quickly emerged as one of the most popular offerings on the service. For its innovative convergence of entertainment content and new technology, Entertainment Drive was cited by the Smithsonian Computerworld Awards, and is included in the Smithsonian Institution's National Archive on Information Technology. Entertainment Drive was featured on the cover of PC Magazine as part of "The Changing Face of Online" issue, and was named one of "12 Great Online Areas" by Compute Magazine. Best known for its general entertainment news and information sites, The eDrive.com website was named one of the "Top 100" by PC Magazine in their "Best of the Web" issue; was a Premier Active Channel on Microsoft (Nasdaq: MSFT) Internet Explorer 4.0; and has received numerous awards and accolades. Entertainment Drive produced Cindy Crawford's online debut in 1996 for the promotion of her book, "Cindy Crawford's Basic Face."