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Cindy Crawford Website Launch is Model of Success
NEW YORK, Dec. 15 /PRNewswire/ -- Entertainment Drive announced today that cindy.com, the official website for Cindy Crawford (http://www.cindy.com), has topped 400,000 unique visitors and over 17 million hits in its first month of operation, according to independent third party sources. Yahoo! (Nasdaq: YHOO) Chat also reported that Cindy's online appearance for the premiere of cindy.com generated more than 16,000 questions submitted during the event. The cybercast was sponsored by Windows Media Player (Nasdaq: MSFT) and the video broadcast was delivered by broadcast.com (Nasdaq: BCST). The cindy.com site was recently selected as a Hot Site at USA TODAY Online.
"The success of cindy.com is testament to Cindy's enormous popularity around the world," said Michael Bolanos, founder and CEO of Entertainment Drive LLC. "But the growth in traffic, retention, and positive feedback we've seen so far tells us that the website itself aptly reflects and portrays the incredible appeal of Cindy Crawford."
According to the company, Cindy was directly involved in virtually every aspect of the site design, from choosing colors to reviewing copy to supplying photographs from her own collection. The site features a continually updated free area for guests, as well as a private area for Members with exclusive photos, video and audio and community areas where questions can be submitted to Cindy. Members receive an autographed photograph of Cindy, discounts on special merchandise, and an original cindy.com CD ROM featuring screensavers, games, video, software and special features. In order to accommodate Cindy's international appeal, portions of the site will be available in Japanese.
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