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Cindy Crawford Website Launch is Model of Success

NEW YORK, Dec. 15 /PRNewswire/ -- Entertainment Drive announced today that, the official website for Cindy Crawford (, has topped 400,000 unique visitors and over 17 million hits in its first month of operation, according to independent third party sources. Yahoo! (Nasdaq: YHOO) Chat also reported that Cindy's online appearance for the premiere of generated more than 16,000 questions submitted during the event. The cybercast was sponsored by Windows Media Player (Nasdaq: MSFT) and the video broadcast was delivered by (Nasdaq: BCST). The site was recently selected as a Hot Site at USA TODAY Online.

"The success of is testament to Cindy's enormous popularity around the world," said Michael Bolanos, founder and CEO of Entertainment Drive LLC. "But the growth in traffic, retention, and positive feedback we've seen so far tells us that the website itself aptly reflects and portrays the incredible appeal of Cindy Crawford."

According to the company, Cindy was directly involved in virtually every aspect of the site design, from choosing colors to reviewing copy to supplying photographs from her own collection. The site features a continually updated free area for guests, as well as a private area for Members with exclusive photos, video and audio and community areas where questions can be submitted to Cindy. Members receive an autographed photograph of Cindy, discounts on special merchandise, and an original CD ROM featuring screensavers, games, video, software and special features. In order to accommodate Cindy's international appeal, portions of the site will be available in Japanese.

About Cindy Crawford
Cindy Crawford is one of the most recognizable faces in the world, having appeared on over 400 magazine covers throughout Europe and the United States. She conquered broadcast journalism as host of MTV's "House of Style" for six years, hosted several specials for the network, and also guest hosted for ABC and NBC. Cindy kicked off an exclusive, three-year development and promotional deal with ABC with a special entitled, "Sex with Cindy Crawford." She has also produced several top selling fitness videos, and is well known as an international spokesperson for Revlon and for her annual calendars. Last year, Cindy entered into a work relationship representing Omega watches worldwide.

About Entertainment Drive
An industry pioneer in connecting fans with entertainment news, events and celebrities online, New York-based Entertainment Drive ( started on CompuServe (NYSE: AOL) in 1994 and quickly emerged as one of the most popular offerings on the service. For its innovative convergence of entertainment content and new technology, Entertainment Drive was cited by the Smithsonian Computerworld Awards, and is included in the Smithsonian Institution's National Archive on Information Technology. Best known for its general entertainment news and information sites, Entertainment Drive produced Cindy Crawford's online debut in 1996 for the promotion of her book, "Cindy Crawford's Basic Face."