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BRITNEYSPEARS.COM, The Official Britney Spears Website, Begins Previews in May. Produced by Entertainment Drive's "Starclubs" division
NEW YORK, May 13, 1999 -- Entertainment Drive, the leader in producing Official Celebrity Websites, announced today that development has begun at http://www.britneyspears.com for what will be the Official Website of superstar Britney Spears.
Entertainment Drive looks forward to working with Sony Signatures (NYSE:SNE), Britney's exclusive worldwide licensing and merchandising partner, to integrate their vision and leadership in e-commerce and unique interactive experiences under the umbrella of the britneyspears.com website.
Britneyspears.com will include special contests with personally autographed memorabilia as prizes; electronic postcards to e-mail to friends; a signup page to join britneyspears.com's official e-mail list; screensavers and games; and unique features and items available exclusively on britneyspears.com.
Britneyspears.com is being produced to accommodate massive international traffic and designed to appeal to Britney's diverse fan base, featuring never-before-seen photographs, audio and video, travel diaries, fashion news, and innovative interaction with fans worldwide. In order to accommodate Britney's international appeal, portions of the site will be available in Japanese and other languages.
Britney Spears commented, "When I heard that over 100,000 listings came up on a search for my name, I wanted to put something authentic online. Britneyspears.com will be my "home base" for recording, television and touring projects, and I'm creating a daily updated backstage section exclusively for the website. I'm looking forward to working with Entertainment Drive to create unique and fun features for my friends and fans worldwide."
"Britney has created a powerful worldwide brand that will strike lightning online and britneyspears.com will be a leader in innovation and interactivity," said Michael Bolanos, president and CEO of Entertainment Drive. "We're proud to optimize Britney's Web presence for both fans and advertisers while remaining true to Britney's goal of having a fun website that will reflect her creativity and spirit."
Spears, age 17, is from Kentwood, Louisiana and has been performing since she was eight years old. Besides a variety of commercials and off-Broadway productions, she performed as a mouseketeer on the Mickey Mouse Club. Spears debut album and its first released single, both titled "...Baby One More Time'", entered Billboard's Album and Singles chart simultaneously at No. 1 -- a feat never accomplished by any artist in the SoundScan era. Since this January debut, the album has gone triple platinum and has continued in Billboard's Top 5.