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XOOM.com and Entertainment Drive Partner to Launch Next Generation Online Marketing Initiatives For Celebrities and Music Artists
Official Websites of Cindy Crawford, Daisy Fuentes and Britney Spears To Offer Fans Branded Free Email
(San Francisco, CA) - XOOM.com, Inc. (Nasdaq: XMCM), a leading direct e-commerce company, and Entertainment Drive (http://www.entertainmentdrive.com), an award-winning production company, today announced that XOOM.com's MightyMail division will provide several of Entertainment Drive's top celebrity websites with next generation online marketing and direct e-commerce opportunities. The official websites of Cindy Crawford, Daisy Fuentes and Britney Spears are the first in Entertainment Drive's Starclubs Network to offer this new service.
The branded email service, provided by XOOM.com's MightyMail division, will provide The Starclubs Network with a powerful one-to-one online branding and marketing strategy, whereby fans will have an email account that allows them to send messages to friends and family on letterheads of their favorite artists. The Starclubs Network creates and produces official websites for international superstars. The free email offering will be made available at each celebrities' Starclub (http://www.cindy.com; http://www.daisyfuentes.com; http://www.britneyspears.com).
"Entertainment Drive is a market leader when it comes to building a comprehensive online strategy for celebrities of all types," said Jody Sherman, Vice President of Business Development at XOOM.com. "MightyMail is a natural extension of their expertise, as it allows fans to easily create a branded email of their favorite celebrity - creating an effective viral marketing tool that benefits the celebrities directly."
"MightyMail is a terrific feature for Starclubs, and we're delighted to be the first to introduce this fun and useful service to the over 1 million people who have signed up for the Starclubs Network and eDrive.com," said Michael Bolanos, President and CEO of Entertainment Drive. "We look forward to working closely with XOOM.com to continue offering new features to guests and members of some of the Internet's most popular celebrity websites."
The Cindy Crawford, Daisy Fuentes and Britney Spears branded emails allow users to send messages on official, graphic-rich "letterhead" that includes exclusive photos and links of the particular celebrity. The branded email gives the celebrities' fans a platform to extend their support and inform others with personalized messages. Users can sign up for the free service at each celebrity's own website at www.cindy.com, www.daisyfuentes.com and www.britneyspears.com.
About Entertainment Drive
Entertainment Drive LLC (www.entertainmentdrive.com) is an award-winning production company that builds and manages online communities around entertainment properties and personalities. The Starclubs Network (http://www.starclubs.com) is eDrive's newest initiative and it has quickly become a leader in Celebrity Website production. The Starclubs Network includes www.cindy.com, The Official Cindy Crawford Website; www.daisyfuentes.com, The Official Daisy Fuentes Website; www.marilu.com, The Official Marilu Henner Website; and www.britneyspears.com, The Official Britney Spears Website.
An industry pioneer in bringing show business events to the Internet, Entertainment Drive was the first to produce live online coverage from backstage at the Oscar, Emmy and Tony Awards. Through a combination of cutting-edge technology, entertainment industry expertise, and online community management experience, Entertainment Drive retains a growing registered membership of over 1 million members worldwide.
About XOOM.com, Inc. XOOM.com, Inc. (www.xoom.com) offers consumers high-quality, free services over the Web, including homepage building, chat rooms, message boards, HTML email, online greeting cards, a Web page counter, clip art and downloadable software. XOOM.com has pioneered direct e-commerce on twork infrastructure; its dependence on vendors and suppliers; management of its growth and expansion; risks associated with brand development; its reliance on advertising revenue; intense competition with other Web communities and businesses; the risks of infringement of intellectual property rights; risks associated with acquisitions; and reliance on strategic relationships.
About The Starclubs Network
The Starclubs Network (http://www.starclubs.com) is Entertainment Drive's (http://www.entertainmentdrive.com) newest initiative and is a leader in Celebrity Website Design. In addition to http://www.cindy.com, the Starclubs Network includes http://www.britneyspears.com, The Official Britney Spears Website; http://www.daisyfuentes.com The Official Daisy Fuentes Website; and http://www.marilu.com, The Official Marilu Henner Website.