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Entertainment Drive Launches Premier Channel on Microsoft Internet Explorer 4.0
eDrive to be Premier Active Channel Partner
NEW YORK, October 1, 1997 - Online trailblazer Entertainment Drive (eDrive) announced today that it has launched a completely redesigned web site in conjunction with its expanded strategic alliance with Microsoft Corp. (Nasdaq: MSFT) as a premier Active Channel partner for Microsoft Internet Explorer 4.0. eDrive's Active Channel content will be featured in Internet Explorer's online Channel Guide. eDrive has also been featured in Microsoft's Internet Starter Kit CD-ROM for Internet Explorer 3.0.
Entertainment Drive's new Active Channel content delivers highlights from movies, television and celebrities, along with access to archives and related links to intriguing, unusual or offbeat entertainment information from around the Web. By using Internet Explorer's advanced aggregation and multimedia capabilities, Entertainment Drive gives fans direct access to the best in entertainment on screens--the movie screen, the TV screen, and the computer screen.
"With so many choices and such a vast quantity of entertainment information online today, quality and selection provide the greatest value to consumers," notes Michael Bolanos, the founder, president and CEO of Entertainment Drive LLC. "Internet Explorer 4.0 helps us make it easier and more fun for users to get what they want when they want it."
"The Internet Explorer 4.0 Active Channel content is a showcase of the best in Web publishing and we're very pleased that Entertainment Drive has joined us as a premier Active Channel partner," says Brad Chase, vice president of the application and Internet client group at Microsoft. "Internet Explorer 4.0 is designed to deliver 'the Web the way you want it' and great content such as eDrive's is a critical piece in this equation."
New York-based Entertainment Drive (eDrive) launched on CompuServe (Nasdaq: CSRV) in 1994. Dubbed "one of the most popular supersites on CompuServe" in the June, 1997 issue of Internet World magazine, the eDrive family of forums have registered more than one million members, and continue to rank among CompuServe's top ten attractions. The Entertainment Drive website, located at http://www.eDrive.com, was named one of the "Top 100 Sites" in PC Magazine's 1997 "Best of the Web" issue.