For more information, contact
eDrive.com Puts Fans in The Driver's Seat
Cindy Crawford's Online Debut Adds Glamour to Opening Night
NEW YORK, N.Y., Oct. 21, 1996 -- Online trailblazer Entertainment Drive (eDrive) puts fans in the driver's seat today with the launch of eDrive.com, a full-service website where fans can fill up on the best in movies, TV, celebrities, young people's entertainment, news, gossip, and more. International model Cindy Crawford will add glamour to opening night by making her long-awaited online debut via eDrive, chatting live with fans worldwide about her new book, Cindy Crawford's Basic Face (Broadway Books, $25), according to Michael Bolanos, President and CEO of Entertainment Drive LLC. Fans will also be able to visit special eDrive areas devoted entirely to Cindy Crawford, where they can see her exclusive photo diary, find out about book signings, get make-up advice, and eventually even apply "virtual make-up" to Crawford's face online.
"I've been searching for the right place to make my official online debut and introduce my book," says Crawford, "and I think Entertainment Drive is the perfect place to really connect with fans online." According to Bolanos, eDrive.com will continue to expand and add new content categories in the weeks and months ahead. In addition, Entertainment Drive will continue providing material to WOW! and running its thriving family of eDrive Forums on CSi CompuServe (formerly the CompuServe Information Service), which remain among the top ten attractions on the online service, according to CompuServe. "At Entertainment Drive, we see the online world as an enormous electronic fan club that meets 24 hours a day, all over the planet," says Bolanos. "We've been online listening to fans since 1993. Fans tell us what they want, we work with our industry contacts to make it available online, and together, we build a community around it.
We're proud to have helped the entertainment industry come alive online through our award-winning work on CSi CompuServe, and we're excited to be extending the eDrive brand of community to the Web."
Industry Alliances and Advertising
According to Bolanos, the company will drive traffic to the new site through advertising and key industry alliances. Heavy ad rotations are scheduled to appear online with major search engines as well as in national magazines, including Entertainment Weekly, US, Premiere, Variety and The Hollywood Reporter. The company has also established strategic promotional relationships with companies including Microsoft Corp., Philips Media, Yahoo!/Internet Life, and Ark Interface II, a Packard Bell company.
As recently announced by Microsoft, eDrive.com is already included as a featured site in the Microsoft® Internet Starter Kit now available in stores nationwide. eDrive.com will also be included as a featured site in the Microsoft Internet Explorer Starter Kit included in the Windows® 95 upgrade box available starting this month. eDrive.com is optimized and enhanced for Microsoft Internet Explorer 3.0, which offers the most complete control over page layout, design and functionality in a unified multimedia platform, and offers the potential to incorporate community-enhancing features as the site grows. Microsoft Internet Explorer users will also experience special Cindy Crawford content and other enhanced material at eDrive.com.
"Entertainment Drive is a cutting-edge website for both new and experienced users," said Brad Chase, vice president, developer relations and marketing, Internet platform and tools division, Microsoft Corp. "By using Microsoft Internet Explorer 3.0 and ActiveX technologies, Entertainment Drive is able to offer its users a truly exciting Internet experience."
eDrive.com can also be accessed on Planet Oasis, an easy-to-use, graphical 3-D "Internet City" created by Ark Interface II which is expected to be in 6 million homes in 1997. eDrive.com has leased virtual billboards on Planet Oasis from which users can visit eDrive.com with one-click access. In addition, Philips Media has joined with Entertainment Drive to make Philip's KidPro games the official gaming center of Youth Drive (yDrive), the area of the eDrive.com site devoted to younger fans.
eDrive.com will feature banner advertising at launch, with Columbia House signed on as a charter eDrive advertiser, along with M&M/Mars and other national brands. eDrive also plans to offer targeted sponsorships and other opportunities to position advertising in ways that offer the greatest benefit to entertainment fans.
Entertainment Drive (eDrive) was the first to offer live online backstage coverage of the Oscars® and virtually all other major industry awards, and premiered digitized movie scenes from Universal Pictures, Walt Disney Pictures, Warner Bros. and many others online. Tom Hanks, Spike Lee, Kurt Russell, and many other celebrities have connected live with fans from eDrive's CyberStudio in New York City. Entertainment Drive has been cited as an innovator by the Computerworld Smithsonian Awards, and is included in the Smithsonian Institution's National Archive on Information Technology. Michael Bolanos, President and CEO of Entertainment Drive LLC, has been named one of the "Cyber 60" by New York Magazine, and honored as a "Cyber Star" by Virtual City magazine. The 1994 launch of the flagship Entertainment Drive Forum on CSi CompuServe was followed by eight successful "spin-off" communities -- each focusing on a specific aspect of entertainment - that have attracted more than a million members and consistently rank among CSi's top ten attractions. In November 1995, CompuServe (NASDAQ: CSRV) invested in Entertainment Drive. eDrive now connects fans with the best in entertainment worldwide on CSi (GO EDRIVE), WOW! and the Web (www.eDrive.com). Entertainment Drive is a trademark of Entertainment Drive LLC.
Cindy Crawford is an international model who has appeared on over 400 magazine covers. She is spokesperson for Revlon and has two best-selling fitness videos made in collaboration with the trainer Radu. For six years, Cindy Crawford was the host of MTV's ground-breaking fashion magazine, House of Style. Additionally, her on-going relationship with Pepsi as well as her annual calendars have helped make her one of the most recognizable faces in the world.